Why Radio?
Radio is a powerful medium that has a deep impact on listeners. Please see the enclosed interesting
facts about radio listening that highlight its great impact. This data reflects the general listeners. The interest in KPNP audiences may be more due to language barriers; the Diverse
Community does not only know how to read, speak, and write in English but also in their native language
-99% of household’s have at least one radio.
-95% if commuter drivers listen to radio.
-4 out of
5 adults listen to radio every day.
Over 61% of adults have radios at work
-Many
commercial establishments & organizations have radios on for their patrons.
-Before 5 PM there are more
radio listeners than television viewers.
-The average person listens to radio 3.5 hours per day.
-Radio reaches nearly 94% of all people 12
years and older each week.
-Radio Audience Reach Percent of the population 12 and older, 1998 - 2003
“For the vast majority of listeners,
whether the radio signal is captured by the car radio, satellite radio, portable radio or PC, an audio receiver is simply
an audio receiver. It is simply there, nearly everywhere. According to Middletown's observational studies, radio ranks
second only to television in number of minutes used. And from the time of our report last year, there has been little change
in the number of people reached by radio. According to Arbitron's Radio Today Reports, since 1998 radio's reach to people
12 years old and older continues to hold at about 94%”.
Source: Arbitron/RAB-Media Targeting 2000.
It is of special importance to not only the Diverse Community but also to business, political
leaders, educational institutions, religious groups, and governmental agency in this beautiful Twin Cities Metro Area region
to distribute information that is relevant to the Diverse Community.
